There is a general definition of advertising:
"Any form of promotion of a product, service, cause or idea in return for payment or any other form of remuneration"
Thus, outdoor advertising is loosely defined as any advertising message reaching an audience when they are out of the home.
It is the last true broadcast medium - you can't opt out of a poster campaign, change channels or turn it off - anyone who leaves their house is exposed to the advertising message with a poster campaign Verona, suggest market research on campaign efficacy - the true test of a campaign is the satisfaction of the Client.
Advertising on Various Buses
• Bus Shelter • Traffic Sign • Traffic Canopies
- Bridges Advertising (Banners)
- Unipole Advertising
- Lampposts Advertising
- Hoardings Advertising
- Golden Gates
- Media Walls
- Mega Screen
